The Strive Group
Identity System
“We Design Solutions”
The Strive Group’s several business units in the merchandising and display sector operated under individual company names, which caused confusion in the marketplace and diluted the company’s strengths. The Strive Group’s new cohesive structure and a new identity designed by BCN Communications position it as a turnkey partner providing integrated merchandising solutions. The new identity incorporates the free-standing dimensionality of a display unit and was introduced to employees in the company newsletter.