PepsiCo, Inc.

2008 Annual Report

We are Performance with Purpose

The strength behind PepsiCo’s success in 2008 was its Performance with Purpose mission: PepsiCo associates from Cedar Rapids to Mumbai performed with responsibility and ingenuity to meet challenges head on. Combined with strong go-to-market systems and brands, PepsiCo’s tenacity grew revenue by 10 percent and ROIC by 29 percent, and positioned the company for even stronger performance as economic conditions improve. We Are Performance With Purpose, produced by BCN Communications, showcased PepsiCo people and initiatives in markets around the world.

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