HNI Corporation

Corporate Identity

Looking Forward from Tradition

HNI Corporation, formerly HON INDUSTRIES, wanted its new name to reflect its position as parent company to a number of leading furniture and hearth product brands and better lend itself to market expansion. The new name takes its cue from the company’s stock symbol. Having completed a number of award-winning projects for HNI over the past several years, BCN Communications was a natural choice to create the new corporate identity.

Client's Portfolio

Corporate and Sustainability Reports

Marketing and Advertising

Brand Identity

  • Corporate Identity

Websites and Multimedia