Cobalt Corporation

United Wisconsin Services, one of the leading managed care companies in the United States, changed its name to Cobalt Corporation upon merging with BlueCross BlueShield of Wisconsin. BCN Communications designed Cobalt’s new identity as well producing its identity standards manual. The manual is an organized presentation of the company’s new mark and general rules for its effective usage. BCN Communications understands that the purpose of an identity manual is to show specific logo applications while remaining flexible and anticipating future needs.

Client's Portfolio

Brand Identity

• Corporate Identity System