Harsco Corporation’s market-leading businesses have a 150-year legacy of serving essential industries in 40 countries, including construction, steel and metals, energy and railways. Operating under their historic names, the Harsco businesses did not take full advantage of the company’s strong brand. Harsco asked BCN Communications to develop a new corporate and divisional identity and standards manual to bring the businesses together as one team, under one name. The new Harsco Corporation logotype, communicating strength, optimism and growth, is destined to be recognized around the world.