Corporate Identity Logo

Sara Lee Corporation

Beyond the Supermarket

Sara Lee Corporation is a worldwide brand management company with 27 brands earning more than $100 million each in 2001. Although its brands are well known, the company’s previous identity was not memorable. BCN Communications recommended a new identity that capitalizes on recognition of Sara Lee’s flagship grocery brand to become as familiar to investors as Sara Lee Cheesecake is to shoppers.

• Work related to this project
  • Logo Standards Manual
  • Sara Lee Annual Reports
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